Broadly, there are two types of business plans. In the final proposal section, you’ll describe your Company History or provide an About Us page, highlight your Experience and other Clients Served, explain any special Certifications or Training that are important, and include any Awards or Referrals or Testimonials you have received from others.
While your general business plan states how your business compares to others within the same industry, it is nearly impossible to make an accurate prediction of how your company, its products, and its services will fare in the marketplace in relation to the experience of your competitors.
Next, outline the focus of your business, in terms of the scope of the market you’re aiming to sell to. This section of the business plan is also ideal to include methods you plan on using to stand out from the competition and be unique in the market.
To describe those benefits, you would include topics such as your Constituency, Community, Demographics, and so on. Combine these with topics showing a Marketing Plan and Benefits, and show how the funding organization would benefit from giving you their support.
It is important to keep in mind that although the RFP is asking questions about your firm and experience, the response must be client-specific and feel like it was customized for them and their needs,â€ recommends Danielle Feroleto, owner of the marketing agency, Small Giants.