People looking to start a new business have a lot to consider. The Mission of the Office of Small Business Development Centers is to promote entrepreneurship, small business growth and the US economy by providing the critical funding, oversight and support needed by the nationwide network of Small Business Development Centers.
Although you might be looking for a straightforward definition of what business development is, you need to understand that this is a discipline in continuous evolution, which has as a main driver business growth In this context, a good place to start is to define what business development is not.
A business development director also leads sales and client-relationship management, tracks new markets and emerging trends, recommends new products and services, proposes and develops new strategic partnerships, writes proposals and plans, and guides long-term objectives to meet business needs and requirements.
Depending on your company’s business model, the business development role sometimes gets lumped in with the rest of salespeople’s activities, but it should be its own distinct role with its own job description ( example job description for a business developer ). Part of the confusion comes from the fact that business development is a general term that has other meanings outside of the sales department.
Other ways to market and grow your business could include advertising in the local newspapers (small black-and-white advertisement would do), getting some brochures printed, mailing to prospective clients, and sending out greetings and thank-you cards to regular clients.