A correct strategy can simplify the complexity of business equations. Think about what new products or services you’d like to introduce, what markets you’d like to branch into, how you’d like to improve your relations with customers, how many new distributors you’d like to add, how you will make thing better for your employees, partners, even your community, and of course, what lifestyle and “work- style” changes you’d like for yourself.
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Thus, before the marketing department creates any automation you need them to coordinate as much as possible with sales team to make sure the automation process leverages on customer insights that only the sales force, which is in touch with the customer base on a daily basis – has at its disposal.
Their priority is to assist their companies acquire new customers and sell additional products or services to existing ones; this means the role is a crucial one for any business with the ambition to expand or the necessity to diversify its clientele.
According to Bryan Gonzalez, a sales development analyst at research and advisory group TOPO , there are two primary reasons why the sales process has been split into sales development and sales – the increased difficulty of reaching buyers and the benefits of specialization.