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The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. In order to do so, these plans have to have the right combination of a strong, skilled management team, outstanding business model, excellent prospects for a high rate of return on the investment, and relatively low risk (in the sense that those things which commonly can lead to business failure have been anticipated, and minimized).

Since the scope of the business plan is to describe not only the business logic behind the commercialisation plans, but also the assets and resources that will make the business successful, the definition of a strong intellectual property (IP) protection and management policy and the business planning exercise are strongly interconnected.

In this section, you’ll want to provide a summary of your overall marketing strategy and details on how you plan to implement it. …

Budgeting is an integral part of society. Things like getting paid on time from parents, writing solid policies & contracts, marketing your business to new potential clients, obtaining the right insurance policy, understanding record-keeping and how it affects your taxes, and overall, just getting started in a manner that will optimize success.

Understanding where you are today, what tools you have to work with, what your goals are, and how you can best achieve them and measure your success, will help you stay on target and not waste what few hours you may be investing in your business at start-up.

The equipment is relatively cheap to get started and you can even line up your first customers before you even have the equipment since it is not time sensitive like lawn cutting is. You can line up customers first, get your equipment and get your money back right away.

Make …