Management Team Section Of Business Plans
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. In order to do so, these plans have to have the right combination of a strong, skilled management team, outstanding business model, excellent prospects for a high rate of return on the investment, and relatively low risk (in the sense that those things which commonly can lead to business failure have been anticipated, and minimized).
Since the scope of the business plan is to describe not only the business logic behind the commercialisation plans, but also the assets and resources that will make the business successful, the definition of a strong intellectual property (IP) protection and management policy and the business planning exercise are strongly interconnected.
In this section, you’ll want to provide a summary of your overall marketing strategy and details on how you plan to implement it. …