Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. In the past, when companies witnessed rising levels of uncertainty and volatility in their industry, a perfectly rational strategic response was to observe for a little while, letting others incur the costs of experimentation and then moving as the dust settled.
To maximize the value of technology investments, operate with agility, predict and respond to customer and employee needs, remain competitive, and drive shareholder value, companies should fuse together separate business and technology strategies into a single unified strategy.
Rarely open to the public, trade shows give companies the chance to establish or strengthen relationships with key industry partners, customers and prospects; identify market trends and opportunities; and, gain an understanding of what their competition is offering in the market.
Because it costs approximately ten times as much, to first locate …