Porter’s Generic Strategies, A Great Strategy Tool

business strategiesIn the almost 30 years that I’ve worked as a CPA, I’ve had the opportunity to see businesses go on to achieve amazing results in the marketplace and for their community and for the owners. We all carry hidden (and sometimes not so hidden) overhead in our businesses. Whether you’re an existing business owner or an individual looking to create more lifestyle freedom, our education program gives you the marketing know-how to start or grow an online business that can be run from anywhere in the world.business strategies

Business level strategy is reflects the current position of the firm within its industry, and identifies how the available resources can be applied to improve the position of the firm in relation to its competitors. A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take …

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