The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them. While business development and sales roles serve different purposes, they share a few similar tasks and responsibilities. You don’t need a degree in a specific area before starting your climb, says Drudge, so long as you have top-notch people skills and an unrivaled passion for the products and services you’ll be selling.
Consultants also help people decide upon a logo or slogan that will let potential clients immediately recognize the services they are offering. While marketing can get to the point of understanding the customer and make sales team superfluous – to a certain extent.
Business development involves more of a strategic approach such as strategy, marketing, …