Business Development Tips For Small Advertising Agencies

business developmentStarting a new business is far more than simply hanging a sign out and waiting for customers to pour through the door and I’m sure anyone willing to invest in a new venture is well aware of this fact. The primary difference between sales and business development is the stage of the buyer’s journey that they operate in. Business development happens early on in the sales funnel ( sales funnels vs sales pipelines ). The business development representatives are the ones who leverage lead generation strategies to discover likely sources for prospects.

Although sales and business development are different teams and functions, it’s easy to see how important it is for both strategies to work in lock-step: effective selling isn’t possible without dedicated business development, and business development relationship-building can only be done if a business has a solution and reputation for being able to help meet a need in …