If you are thinking of starting a small business or a home based business, you should take inventory of your motivations for starting this endeavor and your personal and professional goals. If you will be seeking outside financing, a business plan is a necessity But, even if you are going to finance the venture yourself, a business plan will help you figure out how much money you will need to get started, what it will take to make your business profitable, what needs to get done when, and where you are headed.
However, entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to grow big or become registered, while startups refer to the new businesses that intend to grow beyond the solo founder, have employees, and intend to grow large.
Create a logo that can help people easily identify your brand, and be consistent in using it across all of your platforms, including your all-important company website Use social media to spread the word about your new business, perhaps as a promotional tool to offer coupons and discounts to followers once you launch.
People expect fast resolution times (some faster than others depending on the channel), so it’s essential to be nimble and efficiently keep up with requests so that you’re consistently providing excellent service to avoid losing trust with your customers.
For example, a small business can now easily set up its own Intranet (a restricted-access network that enables a business to share resources, such as organization policies, announcements, or information about new products, with its employees without making confidential information available to those outside the company).