In a nutshell, business development is the process of boosting the number of sales and revenue using several techniques and elements to gain new customers and target new markets that might benefit from the products and services that are being offered. First, let’s talk about the difference between sales and business development. Although a business developer must have some sales skills, they must also understand basic principles of marketing and apply them in their role. Knowing all about your business services and products is essential for any Business Developer.
The primary role of the Business Development Manager is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. The lack of a business development executive early in the process often leads to the product being developed in a vacuum.
The Business Development Specialist (BDS) facilitates and accelerates sales growth, infusing state-of-the-art analytics into our sales strategies. A business developer has to be able to build up predictable sales processes to generate continuous streams of leads for the organization.
You will also more than likely be expected to identify partner opportunities to cross and up sell services. Create and execute strategies on molecular diagnostics that aligns to business unit strategies, identify prospective business opportunities and sell company products to diagnose customers on a commercial supply basis.
From this definition it is clear that business development is more than closing the sale and each technique requires detailed planning and follow up. Help us grow our UK corporate client base, while helping these companies achieve their international export and business development growth.