A business proposal is an offer letter which can be categorized as a “Persuasive document.” It has been called or categorized such because the sole aim of preparing and sending an offer letter is to persuade the client to purchase the product or service or accept an offer made by the company. To sum up the Business Model – The business resources of technical staff and equipment complemented by business partners are able to offer a wide range of products and services with a particular billing rate to potential and existing clients, which are obtained through on-going marketing efforts of the company’s staff with an ultimate goal of presenting a proposal and an agreement between the client and the business to provide certain services and products for revenues.
This includes information about the business’s legal structure, management organization, a history of the company, company marketing endeavors, and the specific strategies put into place to successfully integrate the company’s product or service into the marketplace.
This section should contain some pages with general headings like Services Provided, Benefits, Features, and Cost Summary, but should also incorporate more detailed pages that fully describe your products and services, explain how you can fulfill the client’s needs, and list the associated costs.
However, if you’re an existing business seeking small-business loans , you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.
This section should include any pertinent information about potential shifts in consumer needs and demands, educated opinions about projected growth, the anticipation of trends or economic cycles, and overall product and service performance in the present and future.