A master’s in business administration (MBA) is known to everyone. One study found that ranking MBA programs by a combination of graduates’ starting salaries and average student GMAT score can approximately duplicate the top 20 list of the national publications, and concluded that a truly objective ranking would use objective measures of program quality and be individualized to the needs of each prospective student.
Research focus for Master’s theses (final projects) in this Programme typically concentrate on: digital transformation, business transformation; use of data analytics and business information systems for business purposes; doing and modelling businesses for the digital age; digitization and improvement of operations and internal organizational processes; digitization and improvement of customer experience, services and product designs, and channels; use of business intelligence and marketing research, and other related topics.
The Council on Higher Education (CHE) in South Africa, the European Foundation for Management Development operates the European Quality Improvement System (EQUIS) for mostly European, Australian, New Zealand and Asian schools, the Foundation for International Business Administration Accreditation (FIBAA), and Central and East European Management Development Association (CEEMAN) in Europe.
Although open to all students, the degree is targeted mainly at working professionals who are looking to acquire graduate-level knowledge and credentials in business analytics in order to accelerate their careers or execute a career shift into this growing field.
Thus, an MSc in Business may require students with a strong academic background in a business-related subject such as the FAME subjects ( finance , accounting , management and economics ) while an MA in Business may instead accept students from all academic disciplines.