Businesses have come to rely more and more on software applications and electronically stored data in the running of the business. You’ll develop the practical and analytical skills needed to solve business problems in a marketing context, develop a thorough knowledge of key marketing topics (marketing theory, marketing decision analysis, business statistics and forecasting, data mining and marketing research methods), and develop quantitative skills to understand and engage with complex markets and marketing principles in order to give you a competitive business edge.
If you’re more concerned with managing your schedule while going to school, you may want to consider getting your master’s in business analytics online Typically, top universities require prospective students to take the GMAT or GRE, but you’ll find there are schools that do not have this admissions requirement.
There are a number of different types of MBA – full-time campus-based courses, campus-based executiveâ€ MBAs that are delivered part-time, and online MBAs like the Essex Online MBA , which allow students to study from anywhere in the world and fit the course around their current role.
With this in mind, the program also emphasizes interdisciplinary skills, which are valuable in any job market, making this degree a great option for a working professional who is currently in the industry but wishes to ascend higher into higher and more competitive positions.
In addition to a Master of Science degree in business analytics, Drexel LeBow also offers an MBA program with a specialization in business analytics for students who are looking for a more generalized business education with a focus in data analysis.