DMAIC stands for Define, Measure, Analyze, Improve and Control. Some business plan software solutions (such as EquityNet and Editors’ Choice Palo Alto Software LivePlan) help you compare your numbers to others in your industry, including regions and company size. Without truly understanding who you are marketing to, a marketing plan will have little value.
Business plans are more than just the paperwork you need to fill out for funding. The traditional Civil Engineering Business Model is as simple as the engineering company and the customers within a key market like Land Development. So planning bridges the gap between where the company is and where it wishes to go.
Once finalized, you will have a blueprint for your business that communicates your goals and how you plan to achieve them. In this chapter, you’ll review the structure of your company and who the key team members are. We don’t guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.
If you’re presenting to a panel of investors, distinguishing yourself from competitors is one of the most critical pieces of your business plan. A business plan precisely defines your business, identifies your goals and serves as your firm’s resume. Your people are unlikely to have all the skills they need to help you implement a marketing plan.
A third crucial requirement for business plans isÂ return on investment, or for public services and non-profit organisations:Â effective use of investment and resources,Â whichÂ is beyond simple ‘cost control’. In terms of new opportunities, consider examining your city’s plans to expand public transportation and how such an expansion provides new opportunity for business and residential construction.