Green Business Development (GBD) GmbH is one of the leading consultancies in the area of sustainable business development in Germany. Concentrate marketing and sales activities on fewer service offerings rather than more to avoid fragmenting resources and reducing market exposure for each service. The usual funnel sees it the marketing department in charge of giving to the sales team a list of leads (people that might be interested in your product or service) they can work on and bring them in as customers.
Of course, the job also presents opportunities for travel to other countries, since businesses these days are expanding their horizons to include the global market. The emphasis on growth almost always focuses on marketing and human resources. If your course does not include a placement, try contacting local businesses to ask for work experience opportunities.
After the handoff, the sales team members will demonstrate the product, negotiate and ultimately close the deal. In smaller companies, business development is usually carried out as a smaller function within a broader mix of responsibilities. We must first look at the business development process itself.
This perhaps, might be the best part of writing a business development plan. The metrics business developers track will vary depending on the sales cycle, needs of the company and industry. When you think about the function of business development, it should be thought of as a marketing function.
For instance, if you run a SaaS business in some cases, it might make sense to create a free version of the product (the so-called freemium model ) that becomes an essential part of the lead generation process. Amazing field sales role – selling an innovative HR solution so SME business clients.