Meet Celebrus Business Strategies, a sales consulting and training company founded in Atlanta in 2006, with a division in Kenya. With this strategy, you make your product as exclusive as possible, making it more attractive than comparable products offered by the competition Succeeding using this strategy requires good research & development, innovation and the ability to deliver high quality.
However, inbound marketing aligns the heavy-hitters – SEO, SEM, content marketing, social media and earned media – to deliver a well-rounded, cost-effective marketing approach that generates qualified leads, strengthens customer relationships and successfully builds brands.
These are Societyâ€ â€” knowing who is being targeted and who is the ideal client; Siloâ€ â€” identifying the niche(s) the business can dominate; Solutionâ€ â€” recognizing the problems the business can solve that no other businesses can solve; Strategyâ€ â€” developing a plan; Structureâ€ â€” accountability, management and compensation of the sales force; and Systemsâ€ â€” the methodology that the business deploys.
The small local builder or plumber should have a strategy, the estate agent, accountant, architect or corner shop should all have a strategy, it does not have to take days to do, it does not require an army of consultants either, and once explained to business owners they can regularly review, update and implement their strategy using some incredibly powerful but very easy to understand strategic tools.
3. A best-cost provider strategy – giving customers more value for their money by incorporating good-to-excellent product attributes at a lower cost than rivals; the target is to have the lowest (best) costs and prices compared to rivals offering products with comparable attributes.