Over the years, I have met and worked with literally hundreds of business owners. Digital-platform and -ecosystem economics upend the fundamentals of supply and demand In this terrain, the best companies have the scale to reach a nearly limitless customer base, use artificial intelligence and other tools to engineer exquisite levels of service, and benefit from often frictionless supply lines.
With cases drawn from leading companies like Disney, Microsoft and Zappos, you’ll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy.
Branding and marketing is an essential part of business, says Beau Lane, CEO of full-service strategic marketing agency LaneTerralever It’s how the world views you; it’s their emotional connection to what you’re selling.â€ In today’s always-on and connected world, there are more channels to reach people, but Lane notes the essentials are still in good communication.
Depending on the nature of your business, your strategy may include new ways of marketing your products or services, product development, plans to attend relevant conferences and expos, or simply ensuring that you’re subscribed to industry publications for up to date information.
Digital Media & Design graduates with a concentration in Digital Media Business Strategies have the training to pursue successful careers in marketing, advertising, social media, content strategy and development, brand management, data analysis, media, public relations, and project management.