Business plans varies with each and every individual. A limited company exists in its own right – a tricky concept to understand for many people – basically meaning that financial liabilities belong to the company (its shareholders, to the value of their shares in other words) rather than the directors and executives of the business, as would apply in a partnership.
A summary of key insights that demonstrate you have a strong understanding of your customers (and how to identify them), your market (and how to position yourself within it) and your competitors (and how to differentiate yourself from them on factors like price, quality, brand etc).
However, if you’re an existing business seeking small-business loans , you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.
Also, you will need to provide your financial institution with a full five year financial model that includes a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, as well as important business metrics that focus on your business.
This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as ‘business planning’, even though such organizations may not be businesses in the way we normally imagine.