Magento advanced reporting and business intelligence tools give you the insight you need to make sound business decisions. Effective root cause analysis of customer feedback relies on the organization collecting the relevant data to ensure meaningful insights can be extracted from it. Therefore the feedback provided must be recorded effectively and analyzed promptly to implement corrective actions.
Business Intelligence consists more as User Interface Dashboards to carry out the analysis and operations whereas Business Analytics has a lot of tools to work upon and that also needs some software application knowledge to carry out the tasks to be done.
Your entire business intelligence department seeks to explore data to bring great value to your company, but you still have to deal with complex solutions and have to rely on your IT team to integrate as well as manage various tools in order to have all you need.
In many cases …