It is always important to keep track of and have a good business strategy. Through detailed case study discussions, lectures on cutting-edge concepts, group work and company visits, you will strengthen your capacity to build effective B2B marketing experiences that deliver results across all touchpoints in the customer journey.
This business owner did 2 important things with me: (a) by mentioning a well known company, Nordstrom, and aligning his store with their name, he made his store philosophy immediately recognizable, likable and sellable (b) next rather than be offended at my questioning he took the time and effort to explain what his business strategy was and why.
Through intensive growth strategies, the cost leadership generic strategy for competitive advantage gains the biggest market share, relating to Netflix Inc.’s corporate mission and vision statements , which point to the strategic plan and goal of attaining and maintaining leadership in the international online entertainment industry.
One reason many businesses fail during the first year or two is that the business owners do not think through their longer term strategies, and when things in the world change, they either lack the resources or the business strategies, to allow them to remain competitive.
Development strategies based on a strategic marketing plan for example will address a changing customer base and market dynamics, help one to understand horizontal and vertical target market opportunities and how to develop the right products, services and solutions to meet the target market needs.