A business proposal is a means or technique of introducing the business in the market. For instance, if you are preparing a marketing proposal, you will need to gather all necessary information about the market, your competitors, the product, suppliers and distribution information, customer demographics, consumer buying patterns, government policies affecting the market or the product etc.
So now you can see the structure of a business proposal-introduction; statement of needs, problems, or opportunities; description of how your services will meet those needs, solve those problems, or take advantage of those opportunities; and a description of why you are the best pick for the job.
Discuss your company’s strategy for incorporating new and alternative methods of product distribution with the intent of increasing sales (example: by hiring additional sales staff; expansion via the development of new and additional retail outlets).
Even if you have an excellent infrastructure and business partners, and you have a huge pipeline of clients that you obtained through marketing, all will be for not if your proposals do not provide your clients with the necessary services they need at a fair price.
Create a pricing table that clearly identifies each product or service, and pair it with the most accurate pricing information you can provide â€” you don’t want to overestimate the cost and scare your potential client off with an estimate that’s too high, but you also don’t want to underestimate the cost and set your client up for unexpected pricing issues down the line.