Ever wondered how to get your business started in Europe? There are many ways to gain a competitive edge over other businesses in your industry: you could have a better product, a more efficient manufacturing or distribution process, a more convenient location, better customer service, or a better understanding of the changing marketplace.
To stand a realistic chance of getting hold of the funds you need to get started, you’d be better off first focusing on your pitch.” Not only will it be easier to fix because it contains less, but you’ll also get feedback on it—most investors don’t bother reading the full business plan, though they may still expect you to have it.
You are not likely to see any profits for even a longer period of time than starting a business in a good economy, and you may even find yourself taking a big hit in your savings to keep your business open until you economy improves and your customers increase.
This might seem like an antiquated idea to you, but believe me. Once you start your business, you’ll be talking about it and every person you talk to should be handed a card with your information on it. I like to keep my phone number off the card, and hand-write it on there for people who I would actually want to call me. It makes it easier to hand the cards out freely — and it lets the people who I do give my number to know that I really mean it.
Validating your business might sound difficult, but it’s really just a matter of testing whether customers are willing to pay for your product before you sink too much time and money into it—and it’s important to do no matter what type of business you’re starting.