If you’re a solo professional like I am, you know how tough it is to find any time at all to do any business planning. The risks of getting into difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for larger Limited Company start-ups which tend to have more systems and support in financial areas.
And as with IBP, operational planning is rolling and continuous, reviewed in a monthly cadence of meetings for product and service, demand, supply, integrated reconciliation and management review, thus allowing business leaders to identify future performance gaps and make effective decisions to close them in plenty of time.
The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and variations around these titles) is a tool for assessing existing and development products in terms of their market potential, and thereby implying strategic action for products and services in each of the four categories reflected in the model.
However, if you are a freelancer that intends to devote a significant amount of time, resources, money and energy in a specific field or on a specific set of skills, a business plan can be a beneficial tool to make sure you maximize your potential as a freelancer.
For instance, if you need to fill in the projected head count for marketing for the next five years and you keep adjusting the number of people to hire (based on your spreadsheet guesswork), expect to keep manually updating the total in the software rather than having the data automatically sync.