Can you define exactly what makes up a business strategy? To give you an idea, the more buyers join the platform, the more Alibaba recommendation engine will be able to suggest relevant items to buy for others customers, and at the same time the more merchants will join in, given the larger and larger business opportunities.
The value of the analysis lays in being able to break the organization’s operations or activities into primary (such as operations, marketing & sales, and service) and support ( staff activities including human resources management & procurement) activities.
To be most effective, objectives should be capable of measurement and therefore “quantifiable.” This measurement may be in terms of sales volume, money value, market share, percentage penetration of distribution outlets and so on. An example of such a measurable marketing objective might be “to enter the market with product Y and capture 10 per cent of the market by value within one year.” As it is quantified it can, within limits, be unequivocally monitored; and Corrective Actioncorrective action taken as necessary.
For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page.
It’s been a while since this last happened, so most won’t be familiar with the devastation pundits are starting to predict, and won’t be planning for it. If the doomsayers are right, and there are good reasons to think they might be, we need a strategy to help ensure we’re still in business twelve months from now.