Marketing Vs. Business Development? Not An Either

business developmentA business development plan is an essential tool for all prudent entrepreneurs if they wish to remain in business. Lastly, the value of business development services is discussed from the perspective of small and medium sized enterprises (SMEs). While trying to develop, many businesses often encounter situations when few products are easy to sell while another selected category always seems to occupy your warehouses.business development

A business development consulting firm has a team full of marketers and professional writers who can write anything from website content, to content for printed marketing materials. Businesses that do their homework well and join together their business model with good infrastructure and best practices create the potential to grow.

In today’s highly competitive markets we need to invest heavily to achieve success with tomorrow’s products. Franchising offers companies a chance to market and sell their brand and their business processes to other businesses in exchange for franchise charges and at times a share of the franchise proceeds.

In the marketing strategy there has to be a feedback loop to let management know what customers and clients are thinking. Develop and maintain effective business relationships with prospective customers to generate new business for an HR product suite. Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive.

Business development management positions require a bachelor’s degree and 3-5 years of sales or marketing experience. The number of sales people working on business development must directly reflect the number of employees in the firm, e.g., a 100-person firm has 100 business development people.